Build Physical Security Superpowers with Smart Bullet Cameras and Multi-Imagers

How is your current physical security deployment doing?

We consistently hear about cybersecurity threats looming in our increasingly digital spaces. Yet the breaches happening in our physical spaces—breaches that directly affect our people, places, and things—are just as prominent. In fact, 23% of chief security officers rate theft of company physical property as one of the top four external threats, up there with phishing, social engineering, and the number one threat, fraud.

In today’s fast-paced world, ensuring the security of your people, places, and things requires a proactive approach to continually improve threat detection and critical incident management. Depending on your spaces, this can involve a variety of smart camera types, from fisheye lens and multi-imagers to fixed dome and bullet-lens cameras. Each plays a specific role in effectively monitoring indoor areas, entrances, exits, or parking lots and other open, outdoor spaces. 

Faster than a siloed bullet camera

Most businesses already have some variety of physical security cameras in their spaces. However, a lack of integration can make it difficult to deploy and manage newer generations of devices. Network video recorders (NVRs) and video management systems (VMSs) are distinct tools that work together to form a traditional physical security solution. NVRs are dedicated devices that record security footage in a digital format onto a hard drive. On-premises infrastructure supports these devices, while a VMS manages video feeds from security cameras. These components may come from different vendors and require manual configurations to install. Moreover, siloed on-premises solutions may inhibit your ability to respond to an incident quickly enough.

Say a hit-and-run incident has occurred in a parking lot you manage. All you are told is that one of the cars affected was red. You have a bullet lens camera—the form factor best suited for large, open outdoor spaces—that should have captured the footage you need to assess the details of this incident.

Next, you need to locate that footage. With traditional physical security or on-premises solutions, searching through footage can take hours. Bandwidth issues could cause the video to load slowly. Once located, the resolution might not be sufficient for you to ascertain insightful details. In addition, the risk of failing is greater, as on-premises video management systems often comprise multiple components that increase the possibility of multiple points of failure. Diagnosing such issues would further delay your response.

Let’s compare this scenario to one with a cloud-managed physical security solution. Adding a new bullet camera to your existing deployment would be very easy. Typically, all that’s needed to install is power and internet. With Meraki, installation is done right on the camera itself, saving bandwidth. All cameras are connected to your Meraki dashboard for simplified management.

Mounted overlooking your parking lot, a bullet camera like our MV53X can monitor areas as far as 100 feet away (approximately the length of a basketball court) with up to 4K resolution. When that hit-and-run occurs in your parking lot, you can then use our AI-powered tool, attribute search, to filter through all the recorded video to only show clips of red cars. This process is extremely easy and saves a lot of time, allowing you to focus on what comes after: providing the incident footage to the appropriate teams.

Banish blind spots with a single deployment

What about a different scenario? Let’s say you have been tasked with deploying a physical security solution for a retail aisle with multiple entry points. You could opt for several varifocal lens cameras to monitor these entrances and exits. However, deploying multiple cameras roughly side by side requires four separate drilled holes and four sets of arm brackets or mounting plates—in total, four distinct and complete camera installations. Additionally, the cabling required for multiple deployments can become excessive.

Once installed, you’d then have to manually set the field of view (FOV) of each camera, one by one, to capture what you are looking for and account for blind spots across your deployment. Why not just bundle that deployment process with one camera? A valuable type of form factor, where both deployment and management of the camera solution become far easier and more effective in a cloud-managed platform, is a multi-imager. Built with four individual cameras within a single camera body, it is ideal for monitoring and safeguarding areas with multiple streams of people and vehicles coming towards the camera’s FOV. 

The Meraki MV84X multi-imager offers not only the capabilities you need but also the differentiating performance characteristics that make it easier to capture and locate essential footage in the case of an incident. It attaches to your network and deploys as easily as the bullet camera described above, delivering 4 TB of storage and four 5 MP sensors to monitor your space—fully eliminating blind spots. Its 1080p/24fps resolution and 120-day retention limits allow you to document a trove of visual details. And with intelligent tools such as AI-powered motion search and motion recap, the MV84X accelerates your ability to pinpoint the details that matter in an investigation.

Simplification: The real hero of your physical security story

Integrating bullet cameras, multi-imagers, or any other security camera form factors into your current deployment should be easy. Meraki takes that even further.

Our Meraki dashboard simplifies the management and configuration of your cameras, and makes it easy to monitor them, adjust user permissions, or discover when a camera has gone offline, all with just a few clicks. Real-time alerts and analytics are readily accessible, helping you make informed decisions quickly. This ease of use not only saves time but also enhances the overall efficiency of your physical security operations.

As for integration? We make it seamless, enabling you to incorporate the latest cutting-edge tech designed to protect your people and assets—without disrupting your operations. That’s a super outcome for any business, and it’s why we are so excited to introduce to our wider portfolio the MV53X bullet camera, orderable now, and the MV84X multi-imager coming in spring 2025.

To learn more, explore our physical security hub or join us at the International Security Conference and Exposition West (ISC) in April 2025!

Learn more about how to simplify your physical security solution

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Addressing Loss Prevention and Keeping Retail Customers Safe

$121.6 billion was lost in 2023 to retail theft—also known as shrinkage or shrink. When we say that Black Friday is a busy shopping day, shrinkage is the elephant in the room. It’s not just busy for employees and customers—it’s peak season for loss prevention personnel who investigate the many theft incidents that happen amidst the Black Friday chaos and the weeks that follow.

Most, if not all, retail stores have some sort of physical security solution. But it’s not always as simple as it may seem to investigate theft.

How a shift to cloud simplifies physical security

Traditionally, conversations around physical security often include the term CCTV or closed-circuit television. Think: someone in a room full of black-and-white monitors. That is what we call legacy physical security or on-premises security. Solutions that rely on on-prem network video recorders can make it difficult to get an overview of the camera network’s health or even ensure their cameras really are recording.  

These systems often require a massive amount of space beyond the cameras themselves. To run an on-premises legacy security system, you need servers, video recorders, and software—and all of this is difficult to install. Plus, keeping the entire system up to date with security upgrades and patches is incredibly cumbersome for IT.

The cloud, in recent years, has not only revolutionized the way we communicate, store files, and conduct software development but it has also affected the way we do physical security. Cloud-based physical security brings centralized management and real-time alerts of multiple cameras through a single platform. This approach offers easier upgrades so you can take advantage of advanced functionality. It also enables you to view camera footage remotely.

Now, imagine that the person in that room with the black-and-white monitors received a call from a store manager about a critical incident that occurred the evening prior. No additional details were given, only that the manager thought the perpetrator had worn a green shirt. Having to go through all that black-and-white footage of the past day would be tedious, manual, and tiring. Without advanced search capabilities or variable playback speeds, it would require hours of viewing. Poor footage quality could make details difficult to discern. System storage capacity restrictions could even mean that the relevant footage would have been overwritten by the time the investigation took place.

Cloud-based security systems, on the other hand, allow you to have full visibility into your space while analyzing footage in real time from anywhere. Advanced functionality in these cameras drastically reduces the amount of time required for analysis. With Cisco Meraki MV cameras, for example, motion detected by the cameras is categorized into events. Through the help of edge computing and software features like motion search and attribute search, these events can be filtered out to ensure you find the footage you are looking for quickly and easily share it with law enforcement.

Building a solution that works for you

Selecting the right solution for your specific business needs can be a challenge. That’s why the Meraki MV portfolio encompasses cameras of all types—indoor, outdoor, fixed, fisheye, bullet, and varifocal lens. This allows you to pick a camera according to what works for your space to ensure maximum coverage. Likewise, the Meraki Marketplace is designed to facilitate your ability to use application programming interfaces (APIs) to solve business needs regarding physical security beyond just recording video.

No matter where you deploy MV cameras, you’ll be able to have all eyes on your space without needing to be present. Whether you’re viewing a large parking lot with our bullet camera or need an adjustable field of view for your store that our newest varifocal lens cameras offer, you can easily get coverage for every angle. Worried about estimating how much footage your MV cameras will retain? We make storage even simpler now with smart retention that allows you to choose your camera according to the days of retention you need rather than capacity.

Protecting your valuable assets is a year-round battle—but it’s important that you address this cost-effectively—and without taking attention away from your customers. From season to season, a cloud-based approach to physical security is the easiest way to reduce shrinkage, enhance safety, and focus on providing a delightful shopping environment.

To learn more about Meraki MV solutions for retail, explore our physical security hub or join us at the National Retail Foundation (NRF) in January 2025!

Sources
https://capitaloneshopping.com/research/shoplifting-statistics/


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